Benefits of Marketing and Sales Coaching for Minority Women

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Benefits of Marketing and Sales Coaching for Minority Women

Marketing is hard work, and many entrepreneurs simply don’t have the time or the know-how to do it effectively.


Data from the U.S. Bureau of Labor Statistics (BLS) shows that approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more. From what we’ve seen businesses that survive the past 15 years aren’t necessarily those who provide the best services and products – but the ones who know how to reach their audience the best.

We commonly use these statistics to show how women are increasingly becoming business owners – women are starting more businesses than any other group in America. Faster than women business owners is the growing number of companies owned by women of color. According to our research 259, African-American women open new businesses daily. Similarly, the number of companies owned by Latinas grows by 227 every day. In the last 20 years, this number has increased by nearly 500%.

One way to get on a solid footing to ensure all these new minority women-owned businesses survive is to invest in marketing coaching for your business. The benefits of marketing coaching are well documented. First, let’s talk about what coaching is and if it’s right for you.

What is Marketing and Sales Coaching?

Let’s face it, most entrepreneurs hate sales. After all your expertise is likely not as a sales representative and sales call just feel…awkward. Most of us dream of the day we will be able to hire a sales rep or team with actual selling skills to handle that part of our businesses for us. A great sales coach can show you how to incorporate sales into your business development and make your sales management processes not feel so daunting. Sales don’t have to look or feel like cold calling.

Marketing and sales coaching is also a great way to get an understanding of how your brand is perceived. Coaching helps brands grow their business by helping them learn how to better communicate with their customers in a way that resonates with them. The goal of marketing and sales coaching is to develop your business practices so that you can sell more. If you’re a new product or startup founder, you’re probably very busy and don’t have time to do everything on your own. If that’s the case, it’s important to find a good marketing coach. Marketing Coaching Sessions are one-on-one sessions with a Marketing Expert. You’ll work together to identify your specific marketing needs and goals, and develop a plan of action to help you reach your target market.

This can be one of the most valuable ways to understand what you’re up against in the world of marketing and branding. It’s the brands that understand these key things that optimize their chances for survival and success in the business world.

Are You a Good Candidate for Individual Marketing Coaching?

As a business owner, you may be asking yourself if you are a good candidate for individual marketing and sales coaching. If you have a good idea of your brand and what makes your services stand out, then yes. The marketing coaching sessions are held in a private setting. We can discuss everything from social media strategy to how you can improve your blog.

How do these Marketing Coaching sessions work?

In this session, we look at your goals and what you are doing now, and then we work together to set up a plan that will get you to where you want to go. Marketing Coaching is a great way to learn about marketing and business. During Marketing Coaching sessions you’ll generally be assigned a project or resource that will be delivered online to help better equip you to overcome your challenges.

Marketing and sales coaching is a solution that offers training to help you better present your product or service so that you can increase sales. The goal of this option is to help business owners make more money by helping them sell more products and services. Individual marketing coaching is an investment that can help you grow your business exponentially. Marketing Coaching sessions are interactive and personal. Your individual sales training program should go over the latest marketing trends, news, and research to help you understand what’s happening in the industry. They should also help you make strategic decisions that will increase your exposure and sales.

Common outcomes of coaching are:

62.4% smarter goal-setting

60.5% more balanced life

57.1% lower stress levels

52.4% more self-confidence

43.3% improvement in the quality of life

25.7% more income

Benefits of the coaching

As a small business owner, you can’t afford to lose sight of your marketing efforts, even when your daily responsibilities include things like payroll, inventory management, and marketing strategy. According to a recent study by the Small Business Administration, more than 70 percent of small business owners think they don’t have the time, skills, or money to market their business.

1. Marketing coaching is a great way to help you clarify your offering and how to present it to your target audience. Generally, we start with defining your client persona in a very detailed way – so that you understand exactly how to reach them, what their pain points are, and how you help solve those issues.

2. Marketing coaching provides you with the expert advice, resources, and accountability you need to develop and implement a successful marketing plan.

3.Sales coaches can help you put together a strong sales presentation that focuses on the unique value of your product or service. Sales training involves learning the best ways to ask for the sale, demonstrate value, and close the sale. Your coach is there to help you understand your unique selling proposition (USP) and how to present it to your target audience. By understanding the USP, you can tailor your presentation to your client’s needs and cater to them.

4.Sales training is a great way to create a client journey that optimized your conversion rate and makes you more money. Effective sales coaching helps you understand the best sales techniques that streamline the sales process and ultimately increase your revenue. Our firm specializes in also implementing automation every step of the way to ensure that you’re doing more lead generation and seeing the ultimate return on your coaching investment. By working with a coach, you can create better processes and establish better habits that will make your business run more efficiently.

5. As the sales leader in your organization – no one can sell your company the way you can. Getting the right systems and confidence can make a world of difference in your close rate. If you want to be a successful entrepreneur and make a lot of money for your company, then you should consider individual marketing coaching. Individual marketing coaching is an investment that can help you grow your business exponentially. Marketing Coaching sessions are interactive and personal. We will go over the latest marketing trends, news, and research to help you understand what’s happening in the industry. We will also help you make strategic decisions that will increase your exposure and sales.

Arm yourselves with the expertise, resources, and advice necessary to ensure that your business services the odds. You do not need to hire a sales manager to incorporate a great sales strategy and experience great sales success. If you are interested in learning more about how marketing and sales coaching can help your revenue, feel free to book a free call with us to discuss.

Until Next time, Masterly CEOs! 

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